I already got a stand by piece for this week’s Photo Hunt theme of Advertisement. Until I saw this post at the client’s office yesterday. I thought this would be more substantial. I wanted more details though and did a little googling. Only then I knew that this campaign for a Paperless Day is one of Abu Dhabi’s means of celebrating the annual World Environment Day (every 5th of June). I did not know there is such a thing (ignoramus, bohoo!). Since Friday and Saturday are weekend here, the campaign would be held a day earlier. And that’s today.
This year’s theme is Your Planet Needs You: Unite To Combat Climate Change. The environmental agency of Abu Dhabi listed 10 Tips to help us go paperless in the office. I think all of these are long known to many, so I consider these as gentle reminders. Except for number 8, which I am practising not primarily to go paperless but because I find it more practical.
Reduce the number of newspapers delivered to your home or workplace. Read the newspaper online.
I wonder how the (printed) newspaper industry would take this as a recommendation. Aside from the paperless day in the offices, they will also hold a global youth discussion forum through videoconferencing, a play on climate change by school kids, and radio and mall quiz on climate change for public.
In the Philippines, they have lined up different campaigns for tomorrow, June 5:
In observance of World Environment Day, officers and personnel of this organization will plant 1,000 mahogany trees and will conduct a shoreline cleanup drive along the base premises.
Title of Event: Dance for LIFE! Type of Event: Club Party Event Objective: Raise Awareness on Environment Protection by Showing Audio Visual Presentation in Tune with Electro-House and Trance Music. Beneficiaries: Team Gratitude -Aetas displaced in the Island of Boracay and Donate portion of Funds to UNEP chose.
College of Saint Benilde will hold a series of competitions with a theme “SAFARI” for the World Environment Day awareness among students.
You may check here how the rest of the world will celebrate World Environment Day.